---
title: "Superfeet B2B API"
description: "Superfeet wholesale availability by size and delivery window and dealer pricing, with fill-in orders placed within your limits through its BigCommerce B2B portal, or reviewed and placed in Bridge until verified."
canonical: https://brdg2b.ai/brands/superfeet
updated: 2026-10-16
---

# Superfeet B2B API

Bridge to Brands is a product of RunOps Inc.

Bridge to Brands reads live warehouse availability, dealer price and retail price from the Superfeet B2B portal and places fill-in orders within your limits (placed from Bridge until verified) through one normalized REST API and MCP server. Availability is returned per colourway, by size and delivery window. Drop-ship is not offered for this brand in v1.

An agent connected to Bridge to Brands can look up Superfeet items by SKU, UPC or style, read live availability and price, and place a fill-in order within your limits — or, until the brand is verified for placing, stage it for you to review and place in Bridge.

Superfeet sells insoles to independent retailers through the Superfeet B2B portal. Buyers use it to check what is in the warehouse now, what lands in later delivery windows, and what each colourway costs at dealer and retail price.

Bridge to Brands signs in to that portal with your store's own Superfeet dealer login (entered once in the web app, never through an API key) and turns it into the same normalized products, availability grids, ship-tos and orders every other brand returns. Your agents, code and spreadsheets do not need to know how the Superfeet portal is built.

## Capabilities

| Capability | Value |
|---|---|
| Live availability (at-once and future windows) | Yes |
| Dealer and retail price | Yes |
| Width as a size axis | No |
| Bulk lookup by UPC / SKU / style (200 per call) | Yes |
| Search | By SKU, UPC or style |
| Fill-in orders to your ship-tos | Yes |
| Drop-ship to a consumer | No (ship-to set at checkout) |
| Consumer phone required for drop-ship | No |
| Store email required for drop-ship | No |
| PO number length | Checked against the portal before ordering |
| Order placing | Partly built — needs a recorded portal session; also needs written permission |
| Confirmations & tracking | Built — awaiting live read |

## Questions

### Does Superfeet have a B2B API for retailers?

As of 16 October 2026, Bridge to Brands gives authorized Superfeet dealers API and agent access to their own account: we connect to the Superfeet B2B portal with the store's dealer login and expose availability, dealer and retail price and fill-in ordering through a normalized REST API and an MCP server.

### Can I check Superfeet wholesale availability by API?

Yes. As of 16 October 2026, GET /v1/brands/superfeet/products/{style_id}/availability returns the Superfeet availability grid per colourway: size columns by delivery window (at-once), with quantities as the portal shows them, order limits, dealer and retail price, and an as_of timestamp.

### Can I place Superfeet drop-ship orders through an API?

Not in v1. As of 16 October 2026, Bridge to Brands orders Superfeet fill-ins only to your own store ship-tos and does not offer drop-ship for this brand.

### Does Bridge to Brands place Superfeet orders in the portal?

As of 16 October 2026, Bridge to Brands places Superfeet orders in the Superfeet B2B portal where the brand's submit path is verified and you have turned it on, within your caps and confirmation settings. Superfeet is not yet verified for submit, so orders come back as staged_in_portal: you review the basket in Bridge and place it in a signed-in portal window there, with no portal login.

### Can Claude or ChatGPT use my Superfeet dealer account?

Yes, through the Bridge to Brands MCP server at https://mcp.brdg2b.ai/mcp. As of 16 October 2026, Claude connects with an API key or OAuth and ChatGPT with OAuth; tools such as get_availability and place_order act on Superfeet with the key's scopes, and every call is metered to that key.

### Can I search the Superfeet catalog by API?

As of 16 October 2026, Superfeet has no free-text search in Bridge to Brands; find items by SKU, UPC or style with POST /v1/brands/superfeet/lookup or the MCP tool lookup_items, then read availability per style.

### Can Bridge to Brands place Superfeet orders for me?

As of 16 October 2026: Placing Superfeet orders is partly built: a portal step still needs a recorded portal session, and Superfeet's written permission is also needed before it turns on, so orders are staged and you review and place them in Bridge, in a signed-in portal window with no portal login.

### Does Bridge to Brands return Superfeet order confirmations and tracking?

As of 16 October 2026, the Superfeet confirmations and tracking reader is built and awaiting a logged live read, so order status still comes from the portal until it is verified.