Elastic Suite platform
PUMA B2B API
Bridge to Brands reads live warehouse availability, dealer price and retail price from the PUMA dealer portal (Elastic Suite) and places fill-in and drop-ship orders within your limits (placed from Bridge until verified) through one normalized REST API and MCP server. Availability is returned per colourway, by size, width and delivery window.
An agent connected to Bridge to Brands can search PUMA’s catalog, read live availability and price, and place a fill-in or drop-ship order within your limits — or, until the brand is verified for placing, stage it for you to review and place in Bridge.
About the PUMA dealer portal (Elastic Suite)
PUMA sells running and lifestyle footwear and apparel to independent retailers through the PUMA dealer portal (Elastic Suite). Buyers use it to check what is in the warehouse now, what lands in later delivery windows, and what each colourway costs at dealer and retail price.
Bridge to Brands signs in to that portal with your store’s own PUMA dealer login (entered once in the web app, never through an API key) and turns it into the same normalized products, availability grids, ship-tos and orders every other brand returns. Your agents, code and spreadsheets do not need to know how the PUMA portal is built.
Portal: pumab2b.com
What we read and stage
| Live availability (at-once and future windows) | Yes |
|---|---|
| Dealer and retail price | Yes |
| Width as a size axis | Yes |
| Bulk lookup by UPC / SKU / style (200 per call) | Yes |
| Search | Yes |
| Fill-in orders to your ship-tos | Yes |
| Drop-ship to a consumer | Yes |
| Consumer phone required for drop-ship | No |
| Store email required for drop-ship | No |
| PO number length | Up to 20 characters |
| Order placing | Partly built — needs a recorded portal session; also needs written permission |
| Confirmations & tracking | Confirmations only — tracking not available |
Order placing turns on per brand only after a logged live test on a real account (and, where marked, the brand’s written permission); until then every order is staged, and you review it and place it in Bridge through a signed-in portal window — no portal login. Confirmations & tracking say “Verified” only after a logged read-only live run.
Sample calls
Identifiers are illustrative; the shapes are exact.
curl "https://api.brdg2b.ai/v1/brands/puma/products/EXAMPLE-STYLE/availability?color_id=EXAMPLE-COLOR" \
-H "Authorization: Bearer $BRDG2B_KEY"{
"jsonrpc": "2.0",
"id": 1,
"method": "tools/call",
"params": {
"name": "get_availability",
"arguments": {
"brand": "puma",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR"
}
}
}{
"brand": "puma",
"style_id": "EXAMPLE-STYLE",
"color_id": "EXAMPLE-COLOR",
"status": "ok",
"columns": [
{
"key": "9.0/D",
"size": "9",
"width": "D"
}
],
"rows": [
{
"date": null,
"ordering_mode": "at_once",
"cells": {
"9.0/D": {
"qty": 24,
"display": "24",
"order_limit": null
}
}
},
{
"date": "2026-12-01",
"ordering_mode": "future",
"cells": {
"9.0/D": {
"qty": 60,
"display": "60"
}
}
}
],
"price": {
"wholesale": "65.00",
"retail": "130.00",
"currency": "USD"
},
"as_of": "2026-10-16T15:04:05Z"
}PUMA B2B API: questions
Does PUMA have a B2B API for retailers?
As of 16 October 2026, Bridge to Brands gives authorized PUMA dealers API and agent access to their own account: we connect to the PUMA dealer portal (Elastic Suite) with the store's dealer login and expose availability, dealer and retail price, fill-in and drop-ship ordering through a normalized REST API and an MCP server.
Can I check PUMA wholesale availability by API?
Yes. As of 16 October 2026, GET /v1/brands/puma/products/{style_id}/availability returns the PUMA availability grid per colourway: size and width columns by delivery window (at-once and future), with quantities as the portal shows them, order limits, dealer and retail price, and an as_of timestamp.
Can I place PUMA drop-ship orders through an API?
Yes. As of 16 October 2026, POST /v1/orders with kind "drop_ship" places a PUMA order to a consumer address in the PUMA dealer portal (Elastic Suite) where the brand is verified and you allow it, and otherwise stages it there for you to review and place in Bridge. Bridge to Brands checks the brand's rules first: a PO of at most 20 characters.
Does Bridge to Brands place PUMA orders in the portal?
As of 16 October 2026, Bridge to Brands places PUMA orders in the PUMA dealer portal (Elastic Suite) where the brand's submit path is verified and you have turned it on, within your caps and confirmation settings. PUMA is not yet verified for submit, so orders come back as staged_in_portal: you review the basket in Bridge and place it in a signed-in portal window there, with no portal login.
Can Claude or ChatGPT use my PUMA dealer account?
Yes, through the Bridge to Brands MCP server at https://mcp.brdg2b.ai/mcp. As of 16 October 2026, Claude connects with an API key or OAuth and ChatGPT with OAuth; tools such as get_availability and place_order act on PUMA with the key's scopes, and every call is metered to that key.
Can I search the PUMA catalog by API?
As of 16 October 2026, yes: GET /v1/brands/puma/products?q= and the MCP tool search_products search the PUMA dealer portal (Elastic Suite) by free text and return matching styles with their colourways and dealer prices.
Can Bridge to Brands place PUMA orders for me?
As of 16 October 2026: Placing PUMA orders is partly built: a portal step still needs a recorded portal session, and PUMA's written permission is also needed before it turns on, so orders are staged and you review and place them in Bridge, in a signed-in portal window with no portal login.
Does Bridge to Brands return PUMA order confirmations and tracking?
As of 16 October 2026, confirmations only: Bridge to Brands reads PUMA order confirmations and status from the PUMA dealer portal (Elastic Suite), but tracking is not available for PUMA; check shipments in the portal.
PUMA is a trademark of its owner, used here only to describe compatibility. Bridge to Brands is not affiliated with or endorsed by PUMA. Access requires your own authorized PUMA dealer account.