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Bridge to Brands

Glossary

Wholesale terms, defined

At-once vs futures
An at-once order ships from inventory the brand has available now; a futures order (also called a pre-book or booking) reserves product for a later delivery window, often months ahead, usually at season-planning time.
B2B portal (dealer portal)
A B2B portal, or dealer portal, is the password-protected website a brand gives its authorized retailers (dealers) to browse the wholesale catalog, see warehouse availability and dealer pricing, manage ship-to locations and place at-once and future orders.
Drop-ship
A drop-ship order is an order a retailer places with a brand that the brand ships directly from its warehouse to the retailer's customer, using the consumer's address as the ship-to while the retailer is billed at dealer price.
Fill-in order
A fill-in order is an in-season replenishment order a retailer places to restock sizes and styles it already carries, shipped from the brand's currently available warehouse stock (at-once) to one of the retailer's store ship-tos.
Ship-to
A ship-to is a delivery location a brand holds on file for a retailer's account, usually one per store, identified by a vendor reference number; orders name a ship-to to say where the goods go and which store they belong to.

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