Glossary
What is a B2B dealer portal?
B2B portal (dealer portal): A B2B portal, or dealer portal, is the password-protected website a brand gives its authorized retailers (dealers) to browse the wholesale catalog, see warehouse availability and dealer pricing, manage ship-to locations and place at-once and future orders.
Most footwear and outdoor brands run one: some build their own, others use a platform such as NuORDER, Elastic Suite, Envoy or Epicuro. Each has its own login, size conventions, season structure and order flow, which is why retailers who carry dozens of brands spend hours a week clicking through them.
Bridge to Brands connects to each portal with the retailer’s own login and exposes all of them through one normalized REST API and MCP server.