Glossary
What is a drop-ship order in wholesale retail?
Drop-ship: A drop-ship order is an order a retailer places with a brand that the brand ships directly from its warehouse to the retailer's customer, using the consumer's address as the ship-to while the retailer is billed at dealer price.
Drop-ship lets a store sell sizes and colours it does not stock without holding inventory. In a dealer portal it usually means entering a consumer address, a PO and sometimes a phone number or the store’s email.
Not every portal allows it: some set the ship-to only at checkout. Bridge to Brands reports this per brand as the drop_ship capability and enforces each brand’s rules before staging. See the drop-ship API.